Total cost of ownership (TCO) isn’t a complicated concept. Simply put, it’s the sum of the upfront cost of a product or service and the direct and indirect costs incurred during its lifetime.
Nevertheless, many buyers considering an IT infrastructure upgrade can fall into a pattern of using upfront cost as their key criteria. Not only does this inadvertently neglect potential products or solutions that may be much better suited, but in the long run may actually end up costing a lot more.
For most organizations there are usually multiple stakeholders involved in the IT purchasing process with the number increasing with company size. Our first touch point with customers tends to be with the IT folks. Testing out Meraki first-hand, we’re always amazed at how quickly they fall in love with the technology. Naturally the IT folks are convinced, but the next step in the buying process is typically around gaining buy-in from the various other functions in the internal buying chain. The stakeholders in this stage are frequently non-technical and have their own KPIs to satisfy. At this point we’re often asked by customers and partners alike for stats or numbers to quantify how much Meraki customers are saving in operational costs.
We set about acquiring this information and interviewed existing Meraki customers across various verticals to quantify how much time and money they’re saving compared to more traditional technologies. The results are now in:
Highlights from the infographic: